SW SUP, by António Pereira

Case Overview

The project involved a complete website redesign, along with an intensive SEO campaign and optimization measures for a client looking to improve its online presence. Our goal was not only to improve the site’s visual appeal and user experience, but also to significantly increase its search engine ranking, visibility and overall performance. With our combined experience in web design and SEO, we embarked on this project, with the goal of delivering tangible improvements and promoting the growth of the client’s business.

António Pereira SW SUP

The Brief

Our client approached us with a clear need: to revamp his outdated website and improve its poor search engine ranking. Their previous website lacked modern appeal and intuitive navigation, which caused a high bounce rate and low visitor engagement. In addition, the site’s performance in search engines was poor due to lack of SEO optimization.

Our task was twofold: create a new, user-friendly website design and implement a solid SEO strategy to improve the website’s visibility and ranking in search results.

Our approach

Our first step was to fully understand the client’s business, its industry, and its target audience. This formed the basis for the design and content of the new site, ensuring that it was not only aesthetically pleasing, but also attractive and intuitive for users.

In parallel, we conducted an in-depth SEO audit to identify areas for improvement and opportunities for growth. This allowed us to develop a customized SEO strategy, covering keyword optimization, quality content creation, and technical SEO improvements.

We then executed a perfect website redesign and launched our SEO campaign. The website was rebuilt from the ground up, incorporating modern design principles, improved navigation, and SEO-optimized content. Our goal was to create a website that was not only beautiful, but also served as a powerful marketing tool to drive traffic and conversions.


The results

Our concerted efforts culminated in a major victory – the client’s website rose to the number one position on the first page of Google for their key industry terms. This top search engine ranking was the direct result of our comprehensive SEO strategy, meticulous execution and continuous optimizations.

The first place in Google has substantially expanded the visibility of the site, leading to a significant influx of organic traffic. Together with the improved user experience provided by the site redesign, this has led to a considerable increase in user engagement and conversions.

This achievement underscored the power of our SEO and Site redesign services, demonstrating our ability to deliver impactful results that drive business growth.


Decrease in the rejection rate


Increased average session duration


Increased page views

Need a quote for a re-design or a new project?

Let's work together!

What clients say about our work